Ariston is an award-winning Creative Director (Copy and Strategy) with more than two decades of industry experience. She specializes in digital, brand, and marketing strategy through data-driven content and user centric design. She excels at giving life to brands through a multifaceted approach of building 360 digital plans across platforms. She is adept at pinpointing a brand's currents needs and translating strategy into increased audience, leads and sales.
She has led digital and brand strategy for companies including Allergan, Chrysler, Red Bull, HBO, Pepsi, TED and Marriott. She has led award-winning projects and campaigns in digital, social, writing, experiential, video content and new media. She has strong global expertise managing remote and in-office teams to creating impactful marketing campaigns for key clients with innovative vision and leadership. She is an expert in fields including: entertainment, pharmaceutical, fashion/beauty, luxury, travel, and CPG.
She is a skilled copywriter and journalist who excels in speaking with both digital and print audiences. Her copy work includes projects for BMW, HUGE, and Electrolux. She is currently an international correspondent for Hollywood Reporter, covering industry trends and global film festivals, style and travel news. Her editorial work has appeared in BBC, Billboard, CNN, Coolhunting, The Huffington Post, Luxist, Modern Luxury, the LA Times, 99U, Village Voice and Filmmaker Magazine.
Ariston graduated magna cum laude from Columbia University